A rotating rota should move in the direction the clock wants to go: days, then lates, then nights, then time off. Each step asks the body to stay up a little later, which it manages. The backward version, nights followed by lates followed by days, asks it to get up earlier at each step and is the pattern that produces the most complaints about feeling permanently jet-lagged. If your rota only has days and nights, forward rotation still means a day block followed by a night block, never a night block that runs straight into days.
Fixed nights, where the same people always work nights, avoid rotation altogether and suit some people well, particularly those without school-age children who can keep a late schedule on their days off. They are not a fatigue-free option, because the weekend reversion to daytime living resets the clock every week. If you run fixed nights, be honest that it is a preference for the people on it, not a health measure, and review it annually. The Continental, DuPont and Pitman patterns are all forward-rotating and show how the idea scales to full 24-hour cover.